Social Business: Should Leaders Stand Back or Jump in?

Interessante Deloitte-Debatte zum Thema „Führungskräfte und Social Media“:

Social business may be ready for the enterprise, but are enterprise leaders ready for social business?

Deloitte and MIT Sloan Management Review surveyed more than 3,400 enterprise leaders and managers around the globe to learn whether social networking and software are transforming their businesses. We found that many respondents use social technologies to better understand and connect with their customers. Others use social business tools to push employee interests, ideas and knowledge across the enterprise.

While 52 percent of the survey respondents said social business is at least somewhat important to their enterprises today, many leaders of organizations have not joined the trend. Are they wise to hold back? Or should they get started now?


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